Franchising is recognized globally as one of the most aggressive forms of business expansion. It enjoys a high profile with some of the world's most renowned brands as franchise leaders. In most countries franchising has fallen under the umbrella of local franchise associations, which in turn, belong to the World Franchise Council. This allows the business format of franchising to be controlled and good ethical practices set globally. For this very reason, franchisors, franchisees and service providers are encouraged to belong to a franchise association which in turn promotes them in a variety of ways and provides many networking opportunities.