THE FRANCHISE ASSOCIATION OF SOUTH AFRICA IS THE ONLY RECOGNISED REPRESENTATIVE BODY FOR THE FRANCHISE INDUSTRY IN SOUTH AFRICA WHICH GENERATES ALMOST 12.5% OF GDP
Franchising is without doubt the business phenomenon of our time - the one business system that can take a brand from obscurity and, through the business format of duplication, make it a household name. South Africa's franchise sector has seen many iconic brands, both international and home-grown, get recognition from many quarters but there is no doubt that recognition amongst one's own peers remains a sought after accolade. The FASA Awards for Excellence in Franchising offers member companies the opportunity to pit their company's products, services and success against other companies from diverse sectors. Entering the FASA Awards makes a strong statement that a company has arrived; is confident in its brand strength and operating procedures and is proud of its achievements. For those who go on to win the benefits are far-reaching - from uniting all those who represent the brand to getting peer, public and media recognition.
As business methods become more sophisticated, the criteria for judging the FASA Awards for Excellence in Franchising also gets tightened up. Judges have been chosen for their absolute objectivity and neutrality. This continual raising of the bar indicates a healthy business sector that is continually striving to improve and we should all welcome it.
The FASA Award criteria have been structured in such a way that they embrace all levels of franchise companies – from the multi-million rand operation to the start-up ventures. The FASA Annual Awards for Excellence in Franchising continue to form the benchmark for excellence and highlight the brands that have achieved market recognition and peer acceptance. The FASA Annual Awards have become our industry's showcase and the vehicle through which we show the world how successful franchising can be.
The FASA Awards for Excellence in Franchising is the association's annual platform to showcase the phenomenal success that is franchising in South Africa. The event offers member companies the opportunity to pit their company's products, services and successes against other companies from diverse sectors. Entering the FASA Awards makes a strong statement that a company has arrived; is confident in its brand strength and operating procedures and is proud of its achievements. For those who go onto to win the benefits are far-reaching - from uniting all those who represent the brand to getting peer, public and media recognition.
Franchising is without doubt the business phenomenon of our time - the one business system that can take a brand from obscurity and, through the business format of duplication, make it a household name. South Africa's franchise sector has seen many iconic brands, both international and home-grown, get recognition from many quarters but there is no doubt that recognition amongst one's own peers remains a sought after accolade. From the early days when a handful of franchisors got together to lay down the business ethics that we today so proudly hold dear, FASA has been honouring its own with the FASA Awards for Excellence in Franchising. Today, after 35 years, FASA's annual awards are the highlight of one of the most dynamic business sectors in the economy.
The FASA Award criteria have been structured in such a way that they embrace all levels of franchise companies - from the multi-million rand operation to the start-up ventures. The FASA Annual Awards for Excellence in Franchising continue to form the benchmark for excellence and highlight the brands that have achieved market recognition and peer acceptance. Our Annual Awards have become our industry's pinnacle and the vehicle through which we show the world how successful franchising can be.
Over the years the FASA Awards for Excellence in Franchising have undergone changes in line with market changes and international trends. A research specialist has revised and updated the entry form questionnaire to make it more user-friendly and two new categories - namely Field Service Consultant of the Year and Supplier of the Year - have been added to the already established categories of Franchisor of the Year, Franchisee of the Year, Franchisor - Leading Developer of Emerging Entrepreneurs, Newcomer Franchisor of the Year and Brand Builder of the Year. In keeping with tradition, a leading personality involved in the franchise sector will also be nominated to FASA's Hall of Fame. To add a hands-on element to the final judging, a panel of franchising stalwarts will be involved in the final stages of the judging.
FRANCHISOR OF THE YEAR
This most prestigious award celebrates the success of the franchisor who has made a significant impact in the marketplace and who has, through effective business management and marketing, achieved outstanding financial results and a significant growth in his sector. It is the franchisor who is the originator of the franchise concept, who develops the business system so that it can be successfully duplicated through a network of franchises and who builds a brand that becomes a household name. Franchisor of the Year is without doubt the most coveted and sought after award and one that will catapult the winner into the limelight and enjoy the accolade for a full year.
FRANCHISEE OF THE YEAR
The Franchisee of the Year Award honours a franchisee's success in running his/her own business and contributing to the overall success of the franchisor. These franchisees form the backbone of any franchise concept and are the 'face' of the franchise brand. With close over 30 000 franchisees across the country, this category is hotly contested with every franchisee wanting to be crowned 'Franchisee of the Year'.
NEWCOMER FRANCHISOR OF THE YEAR
The Newcomer Franchisor of the Year Award honours the innovative entrepreneurship of new entrants into the franchise fold. It celebrates those entrepreneurs who are in tune with shifts in demographics, lifestyles and workplaces and who throw that first stone that will undoubtedly cause the ripple effect in consumer markets and be the next big franchise brand. With South Africa having only 17 different business sectors that franchise compared to close to 90 in the USA, we have a long way to go to establishing new franchise concepts and this category celebrates those entrepreneurs that break new ground.
FRANCHISOR: LEADING DEVELOPER OF EMERGING ENTREPRENEURS AWARD plays a crucial role in the development of small business in South Africa and is strongly aligned with the government's acknowledgement that franchising is the way forward for small business empowerment and skills transfer. This category focuses on the need to empower the small business sector and encourages the franchise ethic in emerging markets. It honours those franchisors who themselves are emerging entrepreneurs or entrepreneurs who have developed concepts that offer franchise opportunities to the emerging sector.
BRAND BUILDER OF THE YEAR
The strength of any brand is measured by its popularity with the public and franchise brands are considered some of the strongest in the world. Effective marketing and advertising campaigns are the benchmarks that set one brand above another and FASA's Brand Builder of the Year sees some of the top franchise brands go head-to-head to get this prestigious award. In our ever-changing world of consumerism, it is the brand and the best idea, the cleverest concept often done with limited funds and the deepest market penetration that hits the mark and gets people flocking to their stores.
HALL OF FAME
With close to 90% of franchises in South Africa home-grown concepts, thanks to the ingenuity of our own entrepreneurs, FASA honours an individual who has contributed significantly to the franchise sector. A commitment to contributing to economic growth, encouraging entrepreneurship and job creation through franchising and the role that he/she plays within FASA and in the service of the industry is also a pre-requisite.
FIELD SERVICE CONSULTANT OF THE YEAR AWARD
In it's third year, this FASA awards seeks to recognise those hard-working field service consultants who excel in the delivery of franchisee support. FASA member franchisors or individual franchisees are encouraged to nominate their top field service consultants who play such a crucial role in upholding the highest standards and getting the best out of their franchisees. As a field service consultant working for a FASA member franchisor, being nominated for this prestigious award will give you the opportunity to showcase your capabilities and get the recognition from the broader franchise community and from your peers.
JOB CREATOR OF THE YEAR
This award recognises those franchisors, who through the expansion of their franchise brand, by way of their network of franchisees contribute extensively to job creation. The franchisor's efforts in the transfer of skills and training are also paramount as is their entrepreneurial encouragement and job creation through enterprise development.
PANEL OF JUDGES
The FASA Award entry documents have been re-written and compiled by Margaret Constantaras, a respected research specialist and member of the South African Market Research Association. She will act as the adjudicating judge together with industry stalwarts and past FASA Chairpersons.
Kobus Oosthuizen served as FASA's Chairman from 2006 – 2008. His experience in franchising ranges from being a franchisee, a franchisor to founding SA Franchise Warehouse, an on-line and printed media platform promoting franchise opportunities. He is currently involved in a funding initiative through the Jobs Fund.
Rasheed Kathrada who served as Chairman of FASA in 2011 currently serves as an Executive Director of Kathrada Global Investments. Rasheed has a keen interest in corporate strategy, corporate governance and business development and in 2008 was approached to launch the Applebox Accounting franchise brand as part of the SAB&T Ubuntu Group which listed in the same year.
Kurt Illetschko served as Executive Director of the association and currently writes many articles and various publications on franchising for the industry and public at large.
Christo Calitz has been working in the franchise industry for many years initially as CEO of Pleasure Foods (Wimpy, Whistle Stop, Milky Lane, Juicy Lucy) and more recently as CEO of the food division, Taste Holdings. He currently manages his own consultancy firm.
Maximum confidentiality is ensured for all entries. All judges are required to sign a secrecy undertaking before the start of the competition.
EASE OF ENTRY
Entry forms are simple, making it easy to enter. All the entries received will be processed by the Panel of Judges for each and every category. Additional information may be required by the Panel of Judges in order to arrive at the selection of the finalists.
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