FASA'S LIFESTYLE BENEFITS PROGRAM TAKES OFF

All FASA members should have, by now, received their Lifestyle membership packs which included 5 free FASA Lifestyle cards for staff and the opportunity to have your brand as a participating FASA Lifestyle brand. One of the FASA members who chose to take up the marketing opportunity was Scooters Pizza and Riaan van den Berg reports that their stores have started getting feedback from card-holders who are taking advantage of their specials.

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FAMOUS BRANDS ON THE ACQUISITION TRAIL

Hot on the heels of its acquisition of flame-grilled chicken brand Giramundo, Famous Brands announced its R27m acquisition of the Keg and McGinty's pub franchises. The acquisition includes the franchise agreements, trademarks and intellectual property of the pub chains of the network which currently has 28 Keg and 5 McGinty's outlets in South Africa, Zimbabwe and Mauritius. Famous Brands intends to re-position and re-energize the brands in line with the international gastro pub culture and grow the chain by three to five stores from 2011 onwards.

SHIFTS IN CONSUMER SPENDING

The 2010 Roots survey, launched by Caxton-CTP and the Newspaper Advertising Bureau (NAB) in June this year, tracks the movements of South Africa's consumers and in particular the 'black diamond' spenders - where they live, their incomes and their spending habits.

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FASA HOLDS ITS ANNUAL GOLF DAY ON A GLORIOUS SPRING DAY

It might have been Friday 13th and unlucky for some but for most of the golfers who participated in the FASA annual Golf Day at the Randpark Golf Club it was a superb day for golf and a lucky day for nearly all the golfers who benefitted from the generosity of sponsors who supplied more than enough gifts for both the good and the not-so-good players.

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